Image via Wikipedia I am not sure if this is a hoax or a publicity stunt but seems like Burger King has launched a men’s fragrance (if you can call it that) called “Flame” and yes, you guessed it right…the thing smells like a burger. The fragrance is being promoted as “the scent of seduction with a hint of flame-broilled meat“. BK has priced this item at $3.99. Good to see that their promotions department recognizes that no one would pay anything more than that.

Needless to say, vegetarians are recommended not to try the product!